Automotive Industry Scan

Large-scale automotive manufacturing has declined, the focus has now shifted to specialised manufacturing of high-tech engineering, design, and components.

From EVs to autonomous driving systems, the industry is showing it’s ability and need to adapt and innovate in a fast-paced technological world.

Australians purchase on average more than one over 1 million new vehicles a year in one of the most competitive markets in the world. As of January 2023, Australia had 21,168,462 registered vehicles on the road, a number that has been growing by approximately 400,000 vehicles per year.

There are 68 brands of motor vehicles in Australia (including both light and heavy vehicles) with 380 different models that are sold and serviced by over 3,500 dealers.

The automotive industry is expected to generate $21.66 billion from the provision of repair and maintenance services, $20.99 billion from the sales of parts and accessories and $11.44 billion from locally manufactured vehicles, parts, accessories, and other products.

This year, new vehicle sales achieved the highest August result on record, as Australian customers took delivery of 109,966 new vehicles, a 15.4% increase on the same period in 2022. August’s result continues to build on a strong year for automotive sales, being up 9.9% so far this year.

August’s sales data also highlighted that consumers were continuing to embrace low emissions technologies, with EVs accounting for 6.4% of sales and hybrid vehicles accounting for 10.5% of sales.

The manufacturing of heavy vehicles, including trucks and buses generated $4.55 billion in revenue throughout 2021/22, employing almost 6,000 workers.

Highlights of the automotive workforce

Automotive industry

21,168,462

Number of vehicles on Australia’s roads

Sport Utility Vehicle

28%

Sport Utility Vehicle (SUV) sales growth

Vehicle model

380

Models of cars in Australia

Light commercial vehicle, or van

6.9%

Light Commercial Vehicle sales growth

Dealership key

3,500

Number of dealerships in Australia

Electric Vehicle

6.4%

Electric Vehicles percentage of overall car sales

Workforce Attraction and Retention

Workforce Shortages

The National Skills Commission Skills Priority List lists these automotive industry roles as in shortage nation-wide:

  • Motor Mechanic (General)

  • Panelbeater

  • Retail Manager (General)

  • Vehicle Painter

  • Automotive Electrician

  • Fitter (General)

  • Vehicle Body Builder

  • Diesel Motor Mechanic

  • Metal Fabricator

  • Mechanical Engineer

Industry Perception

High apprentice satisfaction is apparent over all trade qualifications, with an additional 41% of apprentices noting high satisfaction through working on advanced vehicle technologies such as electric/hybrid vehicles and advanced driver-assistance systems. Yet, women report negative perceptions among family when working in the trade.

Women represent 20% of the automotive workforce, compared to 47.9% of all industries in Australia. Only 2.6% of automotive and engineering trades workers were women.

Women represent 4.5% of enrolments in Certificate III in Light Vehicle Mechanical Technology and 13.2% in the Certificate II in Automotive Vocational Preparation.

How do I find out more?

If you are interested in finding out more about our Workforce Plan and how you may be involved, please contact us.