Understanding attraction and retention in the automotive industry
Many occupations within the automotive sector are experiencing skills shortages including the critical role of motor vehicle mechanic.
To ensure the supply of skilled workers keeps up with industry’s demand, it is important to understand the attraction and retention motivations of current workers in the industry and potential future candidates. Research undertaken by the Australian Automotive Aftermarket Association (AAAA) revealed the broad satisfaction that automotive apprentices hold regarding their career choice. It is less clear what perceptions people have in general about the automotive sector when considering a move into the industry.
To successfully attract people from a range of backgrounds into a variety of automotive occupations, it is vital the industry understand the perceptions of this cohort of future apprentices and workers in the automotive sector. This project will undertake research to uncover the perceptions priority cohorts including Gen Z and existing workers have of the automotive sector and associated careers.
Using online surveys and interviews, the project will undertake novel research to explore:
- what perceptions priority cohorts have of careers in the automotive sector, and
- the intentions of existing workers in the automotive sector with regards to staying or exiting the industry.