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Gen Z Perceptions of Mining

Explore the insights

Our research into the perceptions of mining careers, developed in partnership with Year 13, aimed to understand current perceptions of youth towards the mining industry and the opportunities to engage and retain a skilled workforce.

This project is the result of market research gathered for the Attraction and Retention Project, conducted throughout 2022. 

In November 2022 we gathered qualitative and quantitative data from by 1031 young Australians aged 15 to 24 nationwide.