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Gen Z Perceptions of Mining

Insights overview

Our Gen Z Perceptions of Mining report, developed in partnership with Year13, aims to understand how young people perceive the mining industry and how to encourage more young Australians to pursue career opportunities in mining.

This project is the result of market research gathered for the Mining Skills Organisation Pilot (MSOP) Attraction and Retention Project Hub, which was delivered in 2023. 

We gathered qualitative and quantitative data through an anonymous online survey of 1031 young Australians aged between 15 and 24, called 'What Gen Z's Think of Mining'. The survey revealed what motivates young people to consider working in the mining sector. The ultimate goal was to showcase the mining industry as a viable and attractive career path for a new generation.

Research results

We hope this research provides valuable information relating to the knowledge and attitudes of young people towards the mining industry.

Download the full report to learn more.


Gen Z Perception of Mining

Key insights.